A Shopify store that looks good but doesn’t convert is an expensive brochure. I build Shopify stores engineered around one outcome: revenue. That means conversion-focused design decisions at every stage, tracking that tells you what’s working and what isn’t, and a technical setup that loads fast and ranks well. Your store should be working for you around the clock — let’s make sure it is.
More than a theme install#
Shopify makes it easy to get a store online. It does not make it easy to get a store that performs. The difference between a default theme setup and a properly built Shopify store shows up immediately in page speed scores, checkout completion rates, and return on ad spend. I work at that level — the layer below the surface where the business-critical decisions are made.
What’s included#
- Discovery and strategy session: products, audience, competitive positioning, conversion goals
- Custom Shopify theme development or advanced customisation of a premium theme (Liquid, HTML, CSS, JavaScript)
- Mobile-first design with conversion-optimised product pages, collection pages, and checkout flow
- Site speed audit and optimisation — image compression, lazy loading, app audit to remove script bloat
- On-page SEO setup: product and collection page structure, meta data, canonical tags, structured data (Product schema), XML sitemap
- GA4 and Google Tag Manager implementation with full e-commerce tracking: product views, add-to-cart events, checkout steps, purchase events, and revenue data flowing into GA4 correctly
- Google Merchant Center product feed setup (if applicable)
- App selection and configuration — payment gateways, reviews, upsells, email capture — with performance impact assessed for each
- Custom sections and blocks for future content flexibility without developer dependency
- Post-launch testing across devices and browsers
- Handover documentation and training so you can manage your store confidently
What good tracking changes#
Most Shopify store owners are flying blind. They know their revenue, but they don’t know which traffic source drives their best customers, which product pages are losing people, or where checkout abandonment happens. Proper GA4 and GTM implementation changes that. You get the data to make decisions — about ad spend, about product page copy, about which apps are actually earning their monthly fee.
Who this is for#
This service is for businesses launching a new Shopify store and wanting to do it properly from the start, and for existing Shopify merchants who know their store has performance, conversion, or tracking problems that a theme switch alone won’t fix. It’s particularly well-suited to brands investing in paid traffic, where every percentage point of conversion rate improvement directly multiplies return on ad spend.
Why work with me#
With 10+ years in web development and a specialism in tracking, SEO, and conversion optimisation, I approach Shopify builds as a commercial project, not a design exercise. I use tools including GA4, Google Tag Manager, SEMrush, and Digivizer to audit, build, and validate — not just to hand over a site and walk away. You’ll launch with a store that’s measurably ready to perform, and the reporting infrastructure to prove it.
