Blog — Daniel Sjö

Let me just say it straight. If your business doesn’t have a website in 2026, you are basically invisible to half the people looking for you. I see it all the time. People search on Google, they search on AI tools now too, and if you’re not there, you don’t exist to them.

I want to tell you the real story behind KingdomPlay — not the polished version, but the honest one. The one that includes 10 years of sitting on an idea, almost giving up, and my wife being the one who wouldn’t let me quit.

Most sites don’t need WordPress. After moving 25+ sites to static site generators like Astro and Hugo, here’s what I learned about cost, security, speed, and when WordPress is just the wrong tool.

Shortcuts feel good but they don’t build real expertise. Here’s why learning the hard way is the only way that actually sticks and how to stay consistent when life is full.